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IBM Campaign 10.x Fundamentals – 9u33gpl

Course #:

Duration: 2 Days

This course explores the basics of designing, building and running a marketing campaign using IBM Campaign. This course prepares you to create the following components of IBM Campaign: Campaigns, flowcharts, offers, offer lists and table catalogs. A thorough set of hands-on course exercises is a major component of the course.

Objectives

Upon completion of this course, participants will be able to:

  • Navigate the IBM Campaign user interface
  • Access your marketing data in IBM Campaign via table mappings and catalogs
  • Design, build, test, schedule and run Campaign flowcharts
  • Create and assign offers
  • View flowchart reports and flowchart logs

Audience

This course is appropriate for individuals who will build, edit, audit or oversee IBM Campaign flowcharts.

Prerequisites

Before taking this course, participants should have a fundamental understanding of database marketing.

Contact us regarding the training